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Do No Solict Field

"It is easy to overlook the significance of Maximizerís built-in Do Not Solicit field. The field contains 4 items that can be selected against a contact in the database:- Email, Phone, Fax, Letter. These options enable you to record the communication preference of your contacts and what is overlooked is how they interact with other parts of Maximizer.

Setting Do Not Solicit by phone will cause users of the phone window to be reminded of this preference when they dial a number. This is particularly important if you are calling a consumer database.

To help with your data protection obligations the email and print options interact directly with Maximizerís Campaign Manager. Anyone who has these items set against their name will be automatically excluded when email/print campaigns are sent out.

As a matter of good practice you should ideally use the field to refine lists before you set up a campaign. However, it is comforting to know that if you forget to do so Maximizer will exclude from bulk mail people who have expressed a preference not to be mailed. The Do Not Solicit by email field can also be automatically filled by a customer who clicks the unsubscribe link at the bottom of an email. Note this setting does not stop you sending individual emails to a person.

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